When you’re building out your website, the template you choose matters more than you might think. Choosing the right template is about more than getting the right aesthetics – it’s about finding a template that is either already optimized or can be customized to support conversions.

Conversions are everything. If you build a beautiful website, but nobody buys your products or signs up for your email list, all you have is a fancy online business card. If you’re not sure where to start, this article will help you choose a template that will support you in generating conversions.