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Essential Steps for Growing an Online Business October 15, 2019

Are you looking to start a new online business but just aren’t sure how to make it successful? Luckily, with the growing possibilities technology has to offer, starting an online business and building your website is now even easier than starting a business the old-fashioned way.

If you have a great idea you want to monetize, starting your own online business is definitely the way to make a profit. Even though it might seem daunting at first, making your business grow is easier than you might think. Just follow these simple steps and watch your website become an online success.

Have a good plan from the start

Even if you have a good idea that is sure to make money, you also need a straightforward plan. Entrepreneurs agree that a business plan is an absolute necessity because it helps you focus on both short-term and long-term objectives. Once you have created it, you will know which steps you need to take to achieve your goals and make your business succeed.

With a business plan, you’ll be able to make sound decisions and even identify weaknesses in your business strategies before they actually become a threat to your success. A business plan isn’t necessarily hard to make, all you need is a good business plan template and you’re good to go.

Know the purpose and strategy of your website

Before you even start building your website, you first need to ask yourself: What is the purpose of this website? It sounds simple enough because you already know what you want to sell. But, do you also know how you want to sell it? The purpose of your website should showcase your unique selling point.

Once you have a selling point, it’s time to think about how you’re going to get the point across to your customers. Decide how you want to sell products, get people to sign up, and do anything else your business needs to prosper.

Build the perfect website

Your website is how you present your company to the world. No matter if you’re using a platform or building a completely new website, there are some things to take into consideration.

  • Make the website mobile-friendly. In 2018, 52.2% of all website traffic was generated through mobile phones. So, if you want to build a strong online presence, make sure your website is mobile-friendly.
  • Keep it simple and easy to navigate. People who visit your website should be able to find everything in just a couple of clicks. Customers find complicated websites confusing and off-putting. They will most likely lose interest in your business if your website is too difficult to navigate.
  • Pay attention to your website’s speed. Fast-loading websites are more successful than slow-loading ones. Simply, people don’t want to wait around for too long just for a website to load. To ensure optimum speed, keep your CMS updated, optimize images and videos, and find a website host that can handle your bandwidth.

Write quality content

Image by Welcome to all and thank you for your visit ! ツ from Pixabay 

The power of content marketing should never be underestimated. Well-written content has the power to help your business grow in multiple ways and bring more traffic to your website. 

So, how can you use content writing to make a sale?

  • Educate your audience. A potential customer can’t possibly know if your business or product is good for them if they are not exactly familiar with what you have to offer.
    With content marketing, you can explain your product or service, offer tutorials, and showcase reviews. Also, include anything else a consumer would need to make an informed decision.
  • Optimize your website for the search engines. If you want to make sure your site has high rankings on search engines, you need to think about SEO. This includes using certain keywords related to your business.
    That way, you will create content that’s valuable to your audience and ensure search engines will give your website a high-ranking position.
  • Build backlinks. Links from external websites, better known as backlinks, are another important factor in gaining website traffic. A website with a lot of quality links is deemed to be better and worth the read. Also, it ranks higher. And if you have good content, you’ll be able to get more backlinks.

Keep an eye on your competitors

While it’s important to focus on your business plan and run your website, an essential part of running a successful business is keeping a close eye on your competitors. The way your direct competition runs their business plays a big role in your own plans.

Luckily, when you’re running an online business, competitor monitoring is an easy task. By tracking their websites and monitoring the changes they make, you can easily spot what they’re doing right and apply similar tactics. Likewise, you’ll see what they’re doing wrong and avoid making the same mistakes.

Use a VPN for security

Image by Stefan Coders from Pixabay 

If you do not already have a VPN for your website, you need to change that right away. Virtual private networks are an essential tool if you’re serious about keeping your website safe from hackers. 

With a VPN, you can encrypt data transfers and thus keep your users’ sensitive information secure.

Some small online businesses don’t worry about security just because they think hackers wouldn’t be interested in their website. However, that’s exactly why hackers target small online businesses. 

If someone breaches your security, you could lose everything. That’s why you should find the best VPN software you can trust in and you won’t have to worry about such threats.  

Use social media to promote your business

According to statistics, 2.65 billion people in the world used social media in 2018. Since social media platforms have so much traffic, why not use them to promote your business? After all, social media is free, and if you advertise your business to the right people, your website’s traffic will increase.

You can create profiles on social media, share blog posts there, and also include an option on your website that allows visitors to share your posts on their accounts as well.

Have an email list

If you want your online business to grow, it’s important to obtain email addresses from as many people who visit your website. However, what’s even more important is to use those email addresses wisely. By creating an email list, you can encourage those leads to become clients in the long run.

If you regularly contact people from your email list (once a week for example), you can send out valuable information and updates on any news or special offers your business has to offer.

Of course, not a lot of people want to subscribe to a company’s email list. That’s why it’s important to draw them in with a special offer. If you give people a special discount, coupon code, or some other advantage, they will probably sign up.

Make sure your business is legal

Just because you’re running your business online, doesn’t mean that you don’t have to abide by the laws and regulations all businesses must follow. To avoid trouble with the law, follow all protocols and you won’t have to worry about getting fined or even having to close your business altogether.

  • Read about online business regulations. Certain regulations specify exactly what online businesses can or can’t do, especially regarding your customers’ personal information. Make sure to read all important regulations to avoid legal trouble.
  • Register your business. An unregistered business can’t claim to be a business at all, so if you’re serious about success, registration is mandatory.
  • Figure out what your tax obligations are. Taxes work differently when you own an online business, especially if you’re running it from home.

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