SEO is becoming a content and user-focused industry. Google recently announced that they are focusing more and more on the user experience and building ranking factors that are based on that.
So with all these changes what do you need to do to stay competitive and master SEO?
Here are some of the industry’s top secrets that even the best SEO company in London won’t tell you.
1. Write highly valuable content
Content marketing has become one of the greatest tools for an SEO marketer to improve their site rankings. When users are searching the web they either want to find the right information for their question or they want to find the right product for them. And they want to do both things really quickly.
So first, you have to make sure that your site loads really fast. That’s just the basics. Studies show that even one 200 milliseconds make a world of difference.
Next, you need to make sure that your navigation is clear and easy to follow. If the user gets confused by your main menu and leaves the site Google will record that as a bounce and it will count against your rankings.
And third and perhaps the most important is that you need to provide value for your user. So write your content with your buyer persona in mind. Think about what they would want to know about, about the format that’s best for them (videos, infographics or audio etc.) and make this into a long-term strategy. Content takes about 6-12 months to rank well so think of this as your long game and stay in it to win it.
2. Backlinks are super powerful
Backlinks are perhaps the most powerful ranking factor on Google and other search engines. The key is to know how to get them the right way. So many people still think that it will work if they just email site owners and ask them for a link. And it’s not that simple.
The best tip we could offer you is to write a truly valuable piece of content, perhaps a study or with a long infographic, that other experts in your industry would love to cite and link to. Then email them all and ask them what they think about it.
3. The double survey technique
Another way to do this is to ask for their opinions or feedback on a survey that you ran. For example, let’s say you survey a bunch of consumers about your product. Now, reach out to several industry experts and ask them for feedback on the data you collected from the survey.
Then quote them in the final write up and send them the link to it. They will be much more likely to share it and brag about their quote in your post.
If you follow our 3 tips you will see some incredible results. Remember, that one really good piece of content can outrank other sites that have a much higher domain score than yours. So focus on quality, do some backlinks campaigns and conduct a double survey. Your results will wow you!