Nowadays most people prefer to buy goods and services over the internet. This has made it mandatory for businesses to have a website. With a website, customers can buy anything that they want from the comfort of their homes. However, owning a website is not enough if it’s not google friendly. Google is actually the largest search engine on the planet and as such it calls the shots on how websites are ranked.
For your website to be considered google friendly, it must be optimized for mobile devices, must load faster and be easy to navigate through. These are just but a few of the criteria that the giant search engine uses when ranking websites. Here is a list of 4 reasons of optimizing your website.
1. Everyone is Using a Mobile Device
These days almost everyone owns a mobile device. In fact, a considerable number of people own more than one smartphone. People are using these mobile devices to surf the web and connect with friends on social networks such as Facebook, Twitter and Instagram. They offer a convenience like no other. With a smartphone or a tablet, you can stream videos on the internet, search for information, read ebooks and emails while on the go. You therefore don’t have to wait until you return home to use your desktop computer. If your website is not optimized for mobile device users, your business will not be visible on the internet. This is because most internet users browse on their mobile devices.
2. Your Business will Rank Higher
The algorithm that’s used by google when ranking websites is still a mystery. However, it’s known that the first priority is given to websites with the right keywords and content. Even if you market your website profusely, it will not appear in the first pages of search results if the content you have is not relevant. In addition to that, the search engine giant disregards any site that’s filled with keywords. If you want to bank on SEO, you should consider hiring the best SEO professionals in Brisbane. When your website is moved forward in the search engine results, you will definitely make more sales.
3. Get More Conversions
When a website is healthy, there will be more visitors that are willing to buy what a business is trading. But when a website is not designed to be accessible via mobile devices, visitors are bound to have a horrible user experience. In such a website, it’s difficult for mobile users to make a purchase or contact the owner of the business. This is because the cart and the contact us buttons are somehow hidden beneath the confusion. Lest you forget, internet users are very mean with their time. They will not therefore waste time on a website that’s not accessible. At the end of it all, you will lose customers to your rivals.
4. Increase Interaction with Customers
An optimized website is easy to market on different channels. Whether you have an app or you want to use social networks to promote your business, the going gets really easy. At the end of the day, you will succeed in impressing your potential customers. This will result in reduced bounce rate as one time buyers will be converted into loyal customers.