Social media marketing has become the fastest growing market trend, with a reported 9 out of 10 businesses employing a form of marketing on social media. It requires both strategy and creativity with its benefits extending far beyond increased sales. Over 80% of marketers claim that social media has generated immense exposure for their company – that’s just one of its numerous advantages. To such entrepreneurs, social media is the next big thing. It is a powerful fad that everyone must take advantage of while it’s still in the spotlight.
To others, however, it is a buzzword with no practical advantages and with a steep, complicated learning curve. Such entrepreneurs do not realize the potential gains of social media advertising.
Here are the top 3 benefits of advertising on social media:
Increased brand awareness
Statistics have shown that social media is one of the most cost-effective digital marketing methods used to syndicate content while at the same time increasing your business visibility. Implementing a social media strategy will help to significantly improve your brand recognition since you will be engaging with a broad audience of customers. The only thing you need to do is create social media profiles for your business and begin interacting with people. Look for business partners, employees and even sponsors to like and share your page. By merely having people to interact with your content, the brand awareness will increase and also help to begin building your reputation as a business. With regular use, a social media page will generate a wide audience for your business.
Improved search engine rankings
Search engine optimization is the practice of utilizing different techniques and strategies to help websites reach their intended audience through a search engine medium such as Google. The more a site is deemed useful to researchers, the higher the SEO rankings which in turn lead to greater leads and more businesses opportunities to those who do online business. A revered Adelaide SEO expert should help you to get an edge over your competition by using reliable and consistent strategies to build strong long-term results. Therefore, to give yourself the best chance of ranking better via social media, ensure you create high-quality content that integrates your targeted keywords. Posting quality content will help you begin to build a social media community where followers will like and share your content giving you an opportunity to get ahead of industry influencers who will write about your business and provide links back hence directly increasing your search engine rankings.
Decreased marketing costs
Social media marketing requires effort say six hours per week to generate increased traffic. Lending even just one hour a day to develop your content and syndication strategy is enough to start seeing the results of your efforts. Also paid to advertise either through Twitter or Facebook is relatively cheap depending on your goals. The key here is to start small, and you will never have to worry about going over budget. The moments you get a better feel for what to expect, you can increase your budget as well as your conversions.
When done right, social media marketing can lead to more customers, more traffic and more conversions. The longer you wait, the more you have to lose.