SEO is an essential part of any digital marketing strategy. Yes. It’s evolved significantly over the past decade, but its importance hasn’t decreased. Instead, it’s more important than ever.
What is SEO?
Also known as search engine optimization, SEO is a way to drive organic traffic to your website. Optimization is more about users than the browser. It involves helping people find the results they want quickly. People are busy, and they don’t want to spend more than a few minutes searching for what they need, whether it’s a local service provider when their washing machine stops working or information about the top colleges in the country.
Although it’s non-paid marketing, it’s best to use a well-versed content team in SEO and all the updates. Mistakes or purpose deceit, such as black-hat techniques that go against standards set by search engines, can result in penalties that keep your website from ranking in search engine results.
Optimizing your Website For Long-Term Results
SEO techniques evolve. A decade ago, results were PC-first. In 2021, websites must be mobile-first-friendly. Five years ago, users were barely using voice-to-text search options. Now, most users are asking Google, Suri, or Alexa questions.
Despite these changes, you still want your website optimized for long-term results. This keeps your older content fresh and reduces your site’s bounce rate. It takes time to build up a fully optimized website that engines can crawl and rank without difficulty. The proper techniques can keep visitors coming back to your pages for years, utilizing older content and helping your website stay relevant in a sea of new sites popping up daily.
SEO can Boost Brand Image
Yes. Paid advertising, such as PPC ads, traditional print marketing, and TV and internet-based commercials, all have their place in your campaign. But much of your traffic comes from organic searches.
A recent article by Search Engine Journal includes some impressive statistics on SEO.
- 53% of all traffic comes from organic searches
- Google’s search engine holds nearly 92% of all search engine traffic
- Close to 92% of pages on Google get zero organic traffic
When consumers find what they’re looking for on your website, they’re happier. To keep them happy, you need to consider technical SEO techniques, including fast loading times and high-quality content. Happy web users turn into satisfied customers, that buy products and share your website, blogs, and social media posts to boast about their experience.
Improve Local Sales and Leads
If you have a local storefront or your primary services are local and regional, it’s essential to use SEO for local optimization. Most users include location when they browse for places to eat, drink, shop, or entertain. Capture their attention with local SEO.
SEO is vital to your business. In 2021, with the ongoing pandemic, more users are turning to search engines for sales and services. This is a trend that will continue long after the threat of COVID-19 subsides. For long-term sales goals using search engine optimization, read more at Mass Appeal.