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Logo & Branding: What You Need To Know April 2, 2019

There’s a common misconception that has been floating around over the past few years or so amongst small business proprietors that your logo design and brand identity are basically one and the same thing. However, this can’t be any further from the truth. Your logo design is not your brand identity and it’s important for people to understand their distinctions as well as how they interact together. Because while they are not the same thing in general, they, in fact, do have very close working relationships and for your business to get a successful professional identity they do have ultimately to work together.

Your Brand Identity Is Who You Are And Is What Makes You Different From Competitors

Your brand identity encompasses the symbol, design, term, name or any other specific features that differentiate your business from its competitors. It’s basically what the market knows your company by. Branding was originally a method used to differentiate livestock from one another.

It was done by burning distinctive marks and symbols onto the skin of the animal to show that they were owned by someone in particular. This obviously has developed over time to contain much wider sets of what makes one different in the market, and this now includes your history, your reputation, your style, your personality, your values and so on and so forth. Your brand identity is now a series of visual characteristics that identify your company or business in the marketplace.

Your Logo Design Is The Graphic Representation Of The Brand

The most important, or at the very least, one of the most important, features of branding is arguably the logo. The logo is simply a visual representation of the company’s brand identity. Logo designs can involve text and symbol combinations, standalone texts or standalone symbols. They are vital in branding because they help represent your company’s brand identity as a whole. These days you can even come up with a logo for free so there’s literally no excuse for not having one when trying to brand your business.

Logo Crisp can help you come up with a design with literally three steps. Your logo design happens to be the most identifiable part of your business’ brand identity. Without it, people won’t have a clear idea of what your brand looks like. A good logo design is usually memorable but really simple. It’s also something that should be recognized both as a small and large scale.

A fantastic way of building company recognition is by establishing a strong brand that can both catch as well as hold the eyes of potential customers. The only way this usually happens is if the visual presence involved is unique and can clearly differentiate you from all your competitors. Once you’ve got this down, then nothing can really stop you. Brand identity is almost everything in the life of a business. It’s what sets you apart from the rest. Furthermore, it also gives a company the opportunity to show their personality and values via relevant visual characteristics. When going about the creation of your brand, a company should ensure they first understand its core values as well as know the audience they’re targeting.

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