Logo designs are downright microscopic compared to the scope of a website. But believe it or not, these icons have just as many working parts: colors and typography, shapes and symbols, sizes and variations.
If you want to successfully promote your web design and development business, you’ll need a logo whose components work together to share your brand’s message. That’s why the logo design services team at Company Folders is sharing the process they use in their logo design service to help you create the perfect personal logo for your brand.
Step 1: Write a creative brief
When a project is personal, it’s easy to skip over the creative brief. However, personal projects still take time and money—so it’s important to decide how much you’re willing to spend of either. The creative brief will also help you narrow down the style of logo you want, giving you a guideline to refer back to when you hit creative roadblocks later.
Step 2: Specify your name
This sounds like a well, duh! statement. Yet if you think about it, you’ve got many names: first and surnames, a middle name, and nicknames. Then there are variations like initials and being a “junior” or “senior.” Not to mention that you might have given your personal brand its own name. It’s important to check out all the options and pick the one you think will work best with the type of logo you have in mind.
Step 3: Get inspired
Before you jump straight into designing, look at other logos to get some ideas for cool designs you can try. Checking out other web designers’ and developers’ logos will help you see what the competition is doing, while looking outside your industry might show you some ways to make your design stand out from your peers.
Step 4: Refine your concept
Now that you’ve got all your planning done and your ideas collected, it’s time to hit the drawing board. This is where you’ll choose the logo’s style, shape, font, and so forth. Remember that finding the perfect balance can take a while, so don’t be too hard on yourself if this step takes a few tries.
Step 5: Select brand colors
Maybe you already have brand colors in mind, or maybe you haven’t given them a second thought. Whichever camp you’re in, now is the time to choose the colors that will represent your brand. Brush up on color psychology so you know how colors will impact your audience’s emotions and how they can change your logo’s personality—for instance, a “calm” color like blue isn’t the best choice if you want an energetic design.
Step 6: Evaluate the results
Now that you’ve designed your logo, stick it in a drawer and forget about it. You need to spend at least two days—preferably a week or more—away from the project. Then, you can come back and look at it with fresh eyes. You might notice some things you’d like to revise. Or, if it meets your original goals, you can go ahead and finalize your design.
Now that you know these basic steps, you’re well on your way to designing the perfect logo for your personal brand—but there are still more details that can help you improve your design. Read on to learn more about the secrets of creating personal logos.