When starting a new website, there are plenty of things you will want to consider before getting started. It’s important to go through this process before actually starting your site, as it will be much easier to plan out this process now, than trying to change everything later on.
To help with this process, today we are going to highlight five key elements that every site owner should focus on before actually launching their site.
1 – Choose the Right Site Builder or CMS Platform
The great thing about having a website these days, is that there are little-to-no design and programming skills required. Thanks to the use of advanced drag and drag site builders, anyone can create a site without ever needing to look at design code or opening up graphic design software.
To understand the different options available, we recommend you take a look at this list of the best website builders on the market today. Some of the most popular names in this space right now are Wix, Weebly, Shopify and WordPress.
Each of these solutions are different in their own way, so it’s important to take a moment to consider the features and pricing associated with each.
2 – Pick a Domain Name that Represents Your Content
Along with a solution to create your site and it’s content, you will also need to pick a domain name as well. This sounds easy enough, but with most domain names already taken, you will need to get a bit creative.
We recommend you try and stick with a .com, .net or a .org domain name, as these are the most popular and well known. There are other extensions out there, but they are seen as less professional.
With this in mind, you will need to come up with something creative, but also short, easy to spell and actually represents the content and services associated with your site.
3 – Consider Your Site Design Options and Features
One of the most important decisions you will make is how you want your site design and content to look. This is important, as you want to have an attractive and professional look to your site, but also so it focuses on your content and call-to-actions as well.
To help with this process, it’s a good idea to scan the internet for other websites and blogs within your niche market. Make a list of the site designs you like, so you can refer back to them when you are creating your own site.
The good news here is that many of the site builders mentioned earlier, also offer pre-made design templates and themes that will allow you to easily customize the look and feel of your site.
4 – Go with a Reliable Web Hosting Company
Web hosting is a requirement for every website, blog and e-commerce store on the internet. This hosting is what allows the content of your site to be accessible from different computers and locations throughout the world.
At first, the concept of web hosting and setting it up for the first time might be quite confusing. The good news is, just like web design and content creation, the process has been made quite simple.
And in fact, if you do end up using any of the recommended site builders we previously mentioned… most of them come with their own web hosting plans and set everything up automatically.
If you decide to go with your own web hosting or another hosting solution, you will simply need to connect your domain name to your hosting account and then add WordPress or the CMS/site builder of your choice.
In either case, be sure to run a thorough background check on any hosting solutions you might be going with. Search through Google for any customer reviews and promotions, as they will help in your final decision process.
5 – Options for Increasing Traffic to Your Site
Last but not least, you should also be thinking about the many different ways you will be promoting your site to boost and grow its traffic. For the most part, this will likely be through a mix of search engine traffic, and from social media activity.
When trying to rank your site in Google, it’s important to know that Google ranks sites based on the quality of content, the power rankings and age of the site, and also its authority and how many other sites are linking back to it. In short, you will need to study and learn SEO in order to make your site rank higher in Google.
With social media, the process is much easier and faster, but there is still a learning curve there a well. Spend time to see what type of content works best for other sites in your niche, while also building out your own social profiles and using hashtags accordingly.
Social media and search traffic are two of the best ways to continually send traffic back to your site, so they are well worth the time investment to master each.
How to Launch a Successful Website from Day One
The most important thing to remember here, is that it’s extremely easy to start a website for personal use, or even one for a business or brand. All it takes is registering a domain name, making sure you have web hosting in place and then publishing content to the internet.
However, as simple as all of that is, it’s not easy to create a website that gets a lot of traffic, ranks highly in the search results and continually gets shared across all of the social media platforms.
This is where most of the work is going to come in after you successfully launch your site. In order to meet these goals, you will need to create the best content possible and continue to promote each of your articles as much as possible.
As all of this flows together and falls into place, so will the eventual growth and success of your site.