Owning a company can be a great deal of work and quite the challenge if you do not stay on top of the latest and greatest trends in your industry. Marketing takes a great deal out of your budget but also helps bring in customers and keeps your company relevant in a sea full of competitors. One of the ways that businesses are evolving is by creating an online presence.
While having an online presense is great, it is critical that a small business SEO component is part of the marketing strategy. Search Engine Optimization will allow your website to rank amongst the top of all Google searches and will help your company remain relevant. This article will provide some helpful tips to creative SEO for your small business company.
- Solid hosting service. When you build a website, it is important to take in to consideration the type of hosting service that you will want to invest in. Even if you do not think that your website will get tons of thousands of page views on a daily basis, you may still find it worthwhile to invest in a managed hosting service that will work only on your website. This type of service will provide your website with lightning fast speed which your potential customers will appreciate. It can be tempting to go with a shared host or a basic service provider as it will be a significant amount cheaper than a managed service, but your website will be much slower to load. Slowness is irritating to consumers these days and it is worth the extra expense to pay for a quicker hosting service.
- Select a powerful URL. It is critical to create a strong URL that represents your company. Pay close attention to the .com, .org, .net, or .biz that you use as some consider these to be spam and not a real website. When in doubt, try to get a URL that has a .com at the end as these are typically taken more seriously than others. Another tip is to choose a web address that is relatable to the type of company you own. For example, if you own a print shop, you will want a URL to reflect that.
- Use WordPress. Small businesses have great success when using WordPress for their website platform. The reason for this is that WordPress is easy to use, looks clean, is easy to navigate as a user, and is professional in its delivery.
- Use Permalinks to your advantage. Many small business falter because they fail to provide needed updates to permalinks that are on their website. Permalinks will help your website be more SEO-friendly because of the links on your website. Pay close attention to the links on your website and update them often for the best results.
There are many things that you can do as a small business to improve your SEO performance. As with anything, time, consistency, and putting effort into the SEO of your small business website will pay off in the long run.