One of the best ways to increase traffic to your website will also bringing in more sales and customers in the process, is to rank at the top of Google for relevant search terms. This is still one of the most effective methods for traffic generation on the internet today as people are still using Google as their go-to source for information.
When someone visits Google and types something in, not only are they genuinely interested in what they are searching for, they are also often more likely to take action. With this in mind, this is why many top brands and online businesses are willing to simply pay per click to rank at the top of Google and reach their target audience.
However, there are many other ways to rank in Google organically while also saving your business and brand a lot of money at the same time. To help with this process, we’ve reached out to some industry experts who already have established businesses and brands online to get their best expert advice on how to improve search rankings and move past the competition.
Expert Tips and Advice on How to Rank Higher in Google
When attempting to rank higher in the search results, a blogger or site owner needs to be thinking about ‘out of the box’ and non-traditional marketing methods. This also applies to content creation and looking at different ways to create content for audiences on different platforms. A perfect example of this can be seen through online video. While most people might be searching for videos through YouTube, billions of impressions are actually being served through social platforms like Facebook and Twitter. At the same time, Google owns YouTube, and they love ranking their own content. Instead of just creating video content and uploading it to sites like YouTube and social media, content creators should also be embedding such content within their own sites and also linking back to it from other relevant articles and social media status updates. All of this will not only increase social shares and backlinks to one’s site and online videos, it will also help with ranking your videos within Google search results and YouTube as well.
Karsten Böhrs of mysimpleshow
With so many people focusing on text content marketing, there is a huge world of opportunity out there for anyone willing to put in the time and effort to create visual content — specifically with infographics. We are seeing some amazing results through not only social media but also ranking higher in the search results when complimenting our content with original infographics and getting them shared among a wide range of audiences. However, it’s not as simple as just creating an infographic and adding it to your website. You also need to put in the work to make sure it’s getting seen by the right audiences and getting picked up by other websites or media outlets within your industry. Spend some time on creating a high-quality infographic with data rich content, or even outsource the design process. Once this is done, you can then spend most of your time on the outreach and marketing process. We are now living in a time when visual content marketing is more important and effective than ever before, so make sure you are using it wisely and not missing out.
Srish Agrawal of Infographic Design Team
Ranking higher in the search results and analyzing my competitors is something that I’ve always had great interest in. Thanks to some excellent tools like SEMRush, the process of online tracking and keyword analysis is now easier than ever before. The concept here is pretty simple. Type in some of your top competitors and see what they are currently ranking for in Google and then reverse-engineer the process. Find their best content within Google, and then see not only what keywords that are ranking for, but also where they are getting the majority of their backlinks as well. Once you know this information you can then start creating better and longer content, while also going after the same relevant backlinks that they might already have. The main thing to keep in mind here, is to not just create great content, but to also know how to get the right backlinks and promotion back to your site.
Zac Johnson of Blogging
With so much competition in the world of email and online marketing these days, it’s important to try and rank for long tail keywords and also the names of other industry experts. A great way to accomplish this is through the use of expert roundups, like this one, and also interviewing other industry experts for solo article interviews. The benefits here are twofold. Not only does the expert get featured on our site and provides us with content for our audience, it also allows us to rank for relevant keywords, expert advice, topics and also the expert’s name. All of this helps our content rank higher, while also getting promoted by the industry expert as well. Best of all, the same type of content creation and marketing can work in nearly any niche.
Tim Bourquin of After Offers
How to Improve Your Search Rankings in 2018
Now that you’ve seen some of the best ways top experts and brands are using content creation and marketing to rank higher in Google, it’s time for you to do the same. Implement any or all of the methods being used above into your own website or blogging efforts to see improved results within social, search, and increasing traffic to your site.