So you’ve opened up a business and you think it is doing fairly well. But now, you might be thinking that you want to have a more intense marketing campaign or even do an overhaul and rebrand your company instead. Unless you have the specific skills for that, it would be better to source out and look for a creative agency that can cater to your business’s needs.
The thing is, there are so many agencies to choose from nowadays, and you want to make sure that you are making the right choice.
Ask your network for any recommendations – chances are, you have a couple of friends who also have their own businesses. So before you go to Google and just pick a random creative agency that you see on the internet, ask your friends if they have gotten any marketing or branding service recently and who is the agency that helped them. Interview them about their experience and the type of service they received and whether the price they paid was worth it, Ask about the customer service and whether the agencies they hired were prompt in dealing with any issue.
Detail the kinds of services that you are looking for – are you looking for someone to help you with your rebranding? Or perhaps just someone to help you with social media marketing? Or what about an agency that can help you in designing a new website for your business? Or perhaps you need a combination of all three? There are some companies that specialize in one, but if you want all these services, make sure to get companies that will be able to do all that. The great thing about the digital age is that you can even hire a Creative Agency Leicester even if you live halfway around the world.
Look at their previous accomplishments – when you have a shortlist of companies that have been recommended to you, along with those you’ve researched, it’s time to take a look at their portfolio to see if their previous works are similar to the vision you had in mind. Maybe you have a particular aesthetic for your rebranding or website design and taking a look at their previous works will help cement your decision on who to hire.
Of course, once you’ve narrowed down your choices to below five or even less, it would now be time to schedule a meeting with them so that you can hear their pitch on what they can do for your company. This face to face meeting (it can also be virtual if you decide on a company that is not in your area) is also a good way for you to judge on whether you can have a good chemistry with said agency. Sometimes, even when they’re perfect on paper and tick of all your requirements, it’s a different story once you get to meet them. Look for an agency that will not only fulfill the objective that you want but is also someone that you are comfortable with.