Web Design Trends in Apparel Online Stores


The constant development of web technologies gives us a great opportunity to explore new trends and concepts in web design and implement them in life. It also concerns the eCommerce websites which are specifically created for online stores. Everybody agrees that the level of sales and a number of customers depend on the successful design of the online store. So this topic is directly related to apparel stores, because their effective visual appearance and profound design play an important part in gaining popularity among people.

In the purpose to keep apparel online store “afloat” and support its business competitiveness, attention should be paid to the eCommerce website design trends which will help build professional and good-looking online store. We need to underline such important components as expressive design, high-quality images, nice color scheme, effective style, attention-grabbing header, informative menu, eye-catching fonts, and similar aspects. But what is the most essential thing is not just to put them together, but to combine all these design trends in smart-balanced proportion. No doubt, it is a big and interesting designer’s challenge yet the final result is definitely worth it!

Here’s how we structured the main website design trends in apparel online stores:

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Using different types of navigation menu

The choice of using the most suitable menu for your online store is very important. It depends on your store’s design, color scheme and style. So it’s up to you to decide whether you choose classical or unusual type of the menu. Here you can find different types of navigation menu:

-horizontal

Forever21.com

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Delias.com

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Net-a-porter.com

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-vertical

Patagonia.com

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Zara.com

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Simplydresses.com

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-simple

Kennethcole.com

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Suzyshier.com

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Ties.com

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-double

Anntaylor.com

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Swell.com

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Kohls.com

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-multiple stores

Lanebryant.com

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Jcpenny.com

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Gap.com

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Front-page main picture

This category is crazy popular as it includes one effective picture which is situated on the home page of the website and presents the main idea of the apparel online store.

Loft.com

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Bensilver.com

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Ralphlauren.com

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Frenchconnection.com

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Using multi-images on the main page

This website design trend is also very popular as its main aspect consists in the combination of different images on the main page of the online store website.

Woolrich.com

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Lacoste.com

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Shoponeillusa.com

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Hm.com

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Filson.com

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Rich faceted navigation

This great feature eases the searching process, navigating the customers through all categories of the online store. Users can simply find and choose the products with the help of attribute filters such as top-rated, low-high prices, sizes, colors, etc.

Bonton.com

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Venus.com

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Makemechic.com

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Jcrew.com

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Warehouse.co.uk

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Effective color accents

What can be more attractive and catching for the customers than this amazing design solution? It’s well-known that using effective color accents in the web design gives you a great opportunity to introduce your online store in the most favorable light.

Haggar.com

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Talbots.com

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Express.com

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Oakley.com

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Coach.com

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Easy graphic manipulation actions

This useful and important website trend makes your online store more convenient and user-friendly for the customers. It’s highly recommended to have this feature because it is responsible for zooming, panning or rotating the products’ images.

Burlingtoncoatfactory.com

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Armaniexchange.com

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Mango.com

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Chicos.com

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NormThompson.com

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Using promotional banner or slider

It’s a great choice to fetch more customers into your online store and surprise them with great sales or discounts. You will make boost of sales as your customers know that they will spend less money than they planned.

Fashionbug.com

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Clothes Magento Theme

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Childrensplace.com

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Espritshop.com

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Bodenusa.com

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