Alright folks, Black Friday is here and long-awaited event that excites hearts of the shopaholics all around the USA is in a full swing right now. Cyber Monday will also be here soon and it is time to prepare your advertising tools for this great eCommerce holiday. There is no doubt that banners were and will be one of the most powerful marketing tools and if you want to deliver your message to the target audience – banners will be the right option for you.
Today we are going to share with you some tips that will help you use the power of the banners wisely and increase your ROI instantly because you should never underestimate CTR and other indexes that can correlate your marketing plan and current campaigns. So, let’s start and of course we would be really glad to hear your thoughts and essential suggestions.
- Call to Action!
- Use Colors Wisely
- Rich Media
- Small File Size
- Simple Design
We all know the importance of this tip and you should never be afraid to use it. This is an essential part of any advertising campaign and when your advertising spot calls client to make a move, to click it, to take a look or even to buy it – it means that you are moving in a right direction.
As we’ve mentioned in one of our previous posts – Charmed by Colors – the eCommerce secrets – you can effectively use the color scheme of your banner to achieve positive result in your campaign.
You should always bear in the mind that your banner is competing with other elements of the website and animation helps to make it more eye-catching and therefore attract more eyes to it, which is exactly what you want from it.
This rule is very important for the website owner because it influences your website usability a lot so be sure that you banner size won’t exceed 25 kb but less is better.
Simple design means that you have to find that perfect combination of right font, color scheme (contrast is very important – it helps to deliver the message to the client) and of course the layout. Keep it simple and original at the same time.
That’s all for now – we hope that you’ll find our tips useful for you and apply all these rules while planning your next advertising campaign or creating a new banner. Also be sure to read TemplateMonster’s main suggestions on how to make a compelling banner design. Take care now!