Web design is the function where the beauty of art meets the clinical result-oriented nature of science on a daily basis. As web designers, we are pushed on an everyday basis to make our creative vision produce hard cash for our clients.
A web designer needs to be creative, have the latest information on how the web works, demonstrate a deep understanding of user behavior on the internet, and have the ability to blend all this knowledge into developing websites that fulfill clients’ objectives.
If the average web designer had such a specialized skillset, one would think any web design business would be a roaring success from the word Go.
However, the road to web design excellence is littered with the corpses of a thousand failed design agencies. You might be great at what you do, but building and running a successful business takes more than just superb design chops.
A successful web design business requires you to don multiple hats – you need to be an entrepreneur, a salesman, a human resources manager, a finance wiz and if you have time left, a good designer too! It may sound like a daunting task, but with a clear blueprint and some good old fashioned determination, it’s not such a big deal. Here are a few steps that will take your web design business closer towards the utopia of “success.”
1. Find your niche
Competition in the field of web design is intense and all the walls are knocked down. Today a designer sitting in Madagascar can effectively bid for, win and execute a project for a company located in New Zealand.
The only way you can hope to stand out from the clutter of unprofessional hacks is by identifying your strength and picking a niche. Are you great with designing logos, stationery and the works? Get into the brand identity business. Is coding for SEO your forte? Consider specializing in e-commerce sites. A jack of all trades has very slim chances of success in a market where it’s really easy to find a true master of just one. Continue reading