Actually, what we see is just what we see. Please don’t lapidate me, I need few sentences to explain.
For example, you are watching the sunset: it’s beautiful, it’s gorgeous, it’s marvelous, it’s magnificent (or it’s not – in case you’re indifferent). And what makes the process of the sun going down so impressive? I believe colors do. But stop for a sec, let’s take a look from the other side. Science affirms the thing is a human eye just differentiates the length of electromagnetic radiation, namely visible light. In fact, to get some tint we need to experience the whole process: photons, which are the quantum of light or any other forms of electromagnetic radiation, move within the reality, then the light receptors in our retina interact with this radiation, after that the signal is sent through nerves to the brain, the brain analyzes the received information and finally our subconscious emits personal associations which are taken for granted by the unsuspecting mind. Therefore, the color itself is more in our heads (I’m not even saying about the impression), though objectively it’s just a bunch of the elementary particles.
Quick observation to the topic: have you ever heard of an idea that people see different colors, but call them the same?
So, I hope now my statement is more understandable: what we see is just what we see.
And while “what” is totally the prerogative of design, “we” is already in psychology jurisdiction. Well, you see, finally it’s not so difficult to watch the solid ties between those two disciplines. As you could understood I would like to share some interesting information about this connection: psychological moments in design and design analysis in psychology. For that purpose I reviewed the most enthralling fresh articles regarding the subject.
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This detailed and serious research presents 10 theses to remember and keep in mind when designing. The text is competently underpinned with plenty of references to external sources. The author touches on different aspects, from physiology to sociology, demonstrates psychological theories, leading a reader to one simple conclusion: you should always understand exactly who you are designing for. Continue reading