What is the most frequent reason of shopping cart abandonment or return of the clothing purchased online? Buying of apparel at the web store always makes customers question their choice and even send things back after trying on because of the poor fit. According to statistics, return rate of the average online clothing retailer may exceed 20%. Most of the rollbacks occur due to the customers’ discontent of how the item actually looks on them.

From distant times of the first e-commercial stores, their owners and developers make everything possible to abate the level of returns by means of various tools like size charts, zoom and 360 degree shots, helping shoppers make deliberate decisions.

These days more and more e-retailers begin to make use of augmented reality, which lets them simulate a kind of virtual fitting room, where customers may try on the selected items, change them for recommended ones and share their experience with friends in order to get instant feedback. As you understand, all those actions are taken without leaving house.

There are some awesome solutions on the software market now. They let the merchants increase their conversion rates and reduce returns. Some of them require a webcam as they use real person’s image and some need only user’s measurements, such as height, weight, bust, hip and waist sizes to build a virtual model of a shopper. This approach lets the buyers see if this or that item fits before the purchase, which indubitably allows to convince hesitant customers.

Of course, the technology has either cynical or optimistic reviews. Its opponents assert that the software is far from perfect and unable to influence sale and return rates. Vice versa, the adherents of augmented reality believe in its great future and necessity for further perfection.

Howbeit, some progressive brands prefer to be up-to-date and incorporate the technology into their stores. Below you will find several examples of e-commercial websites offering customers to try on clothes in their virtual fitting rooms. Much more brands like Adidas, L.K. Bennett, Nicole Farhi and Superdry have also signed up for the service. We hope their experience will let you make your own estimation on whether the innovation is really able to make e-commerce more profitable and user-friendly.

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Quiz

The website offers the visitors to create a virtual model inserting their parameters of face type, length, weight, bra size, under-bust, waist and hips with the help of simple scroll bars. Then, the buyers may try on the items they like and combine them with stylish accessories.

virtual fitting room

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Brides

Brides gives users the possibility to choose from default models which suit their body type best or upload their own photos and experiment with wedding dresses, hairstyles and makeup. Here the simulation tool developed by ModiFace is used. The technology features a body-remapping system that conforms a dress to the user’s body shape, posture, and weight. The customers can save their favorite looks in the “album” and share them via social media networks and email.

virtual fitting room

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Meeting a person you say “hello”, and it is a polite tone used in everyday life. You say it to show your courtesy and gain the favor of another person. The same rules are observed on the web. If you want to enlarge the number of visitors, show them a good welcome. The well done “about” page of your site will be the right tool for building a good reputation and making people believe in your ideas. Addressing your visitors in a personal and friendly way, you build so important confidence in the company. They way you speak to your audience will result in the way it treats your company.

The design of this page matters. How should you treat it to be one step closer to your clients? Here are the simple tips that will help you build a page that works:

  • Be polite and easy going.
  • Be simple and don’t make visitors frightened with the unintelligible words and definitions.
  • Be transparent and show your business ideas in explicit way.
  • Don’t waste time with the numerous facts and dates.
  • Avoid a lot of deathly dull information.
  • Focus on the visual presentation of information.
  • Show the team members in the creative way.
  • Tell a bit more about yourself and your team (about your interests, about life if it is appropriate here).

And at last, don’t be afraid to sound funny, be open to the visitors, and spice up all that tons of information that you may have with some cool pictures, illustrations, etc. It’s a wrong opinion that nobody read your about pages. Be sure, people are interested in who you are and the team that they are going to deal with.

Scroll down to see the cool design ideas of “about” pages and feel free to leave your comments mentioning the pages you like.

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Secret Penguin

 

Here is a great idea of how to become closer to the visitors – tell them a bit more about yourself. The “about” page goes with cool animation that shows the workers as they are. They laugh at each other, play pricks, and behave as if they were close to you. Looking at them, you can imagine that you have a real-time meeting with these guys.

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Viget

 

Tell me what you like, and I will tell you who you are. The same principle is put in the basis of this page. When hovering over the circles with team members’ pictures, their photos turn into… the interests of the particular person. And you understand that Doug Avery loves cats and coffee, David Eisinger – biking and parrots, etc.


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YouTube has announced its shutting down and no longer accepting entries to the site. What’s that? Of course, it’s April Fools Day! Are you ready for it? Have you prepared cool pranks for your friends? You need to have something really cool in your arsenal before you become a someone’s target. This is the day when the world goes crazy, and you have nothing to do with it, just enjoy all that funny jokes, and make the others laugh.

If you haven’t been pricked yet, don’t worry, the day is not over and you have enough time to make some fun. Where can you find great jokes? Visit the best humor websites that will make you laugh riotously and spam your friends with all that epic jokes. These sites are the real treasure chest full of funny videos, silly news, humor parodies, amusing games and pics – all the stuff that will make you pee in your pants. They all feature the non-stop content that will always hold your mood on the highest levels.

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Cracked

 

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I Can Has Cheezburger

 


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How to rock everyone with a new look of you design? Try this cool Free Vector Illustration of the week that depicts a playing guitarist. His free spirit is effectively shown in the tone of the image created in graphic style, with some grunge and typography elements. It’s definitely a good suit for your designs that deal with music and related themes. Try it to show your works at their best side! This free vector illustration is free only for one week (starting from today). You’re welcome to download it during this week, the next Friday it will be changed into another one.

.PNG, .AI are the formats of this illustration. Its resolutions are 1190 x 890, 2479 x 1854, 4958 x 3708. Being a vector image, it can be printed in different formats without losing its high quality. Downloading is affordable and easy. It is possible after the registration at Templates.com. This registration is completely free.

! You can use this free vector illustration only for your personal or educational purposes. Do not use it for commercial purposes, it is forbidden.

You’re welcome to get this freebie.

Become a mature web designer with Templates.com!

Would you like to make a short journey right now? Come on, it won’t take too much time, however, strong emotions are guaranteed! You don’t even need to pack your bags and spend money for the tickets as some of the places we want to show you can hardly exist. They were created by the imaginative mind of designers to give rise to initial public interest towards the movies they promote.

All those movie posters got into our today’s collection not by chance; on the contrary, they were thoroughly handpicked because of the beautiful real and futuristic environments. They depict fairy forests, contemporary cityscapes, boundless grassy plains, wild jungle, unknown planets, queer streets, ancient castles, stormy water and many other things…The posters take us away to the obscure places on Earth and in the outer space. Peering at their colors, effects and compositions, you understand that every minor detail is important for conveying the mood and plot. All of them tell us part of the story and if it seems interesting, we go to watch the movie and get to know the rest of it.

So, it’s time to start! We are sure that you will find the trip rather inspiring and who knows, maybe some new design ideas are lying in wait for you somewhere “on stranger tides”.

Oz: The Great and Powerful

movie posters

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The Mortal Instruments: City of Bones

movie posters

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It’s time for an interesting review with catchy examples. What can it be this Wednesday? Best Designed eCommerce Sites are on the newsstand today along with highlighting the tips for making these designs sell.

There are no secrets, just the rules, observing which, you can create a good eCommerce design that will drive more visitors and turn them into your customers. But before you raise a profit, you should set up a solid basis for the future success. What is it? A profitable online store starts with a good design, and such good designs you’ll see in the examples of existing sites below. Looking at them and analyzing, you can find out certain points that are aimed at gaining the maximum eCommerce performance. Let’s enumerate them.

  • Cool sliders in the header for presenting the featured items. There is a variety of choices for sliders that offers you to choose the one that will certainly focus visitor’s attention on the products.
  • Good visibility of products. Usually, they are placed against the neutral background for the better visibility.
  • Easy-to-perceive content structure . It can be presented in the grid style or tiles, but some creative solutions are also very welcome.
  • Catchy design elements can bring the desired attractiveness and complement the whole design idea.
  • Typography also plays its role. Well chosen, it will contribute to the style and business direction of the online store.
  • Creative price notifications. You can just place the price near the item, show it in pop-up window, highlight it when hovering its area, and do much more for making it noticeable.

Still, there are three key features from the mentioned above that are of the previous importance for eCommerce sites: descriptive product pages, decent navigation, well done layout.

And now let’s find out how all these points are realized in the following examples.

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Unit Portables

 

This one is really cool. Here is the way to make your customers interested and even say “wow!”. It’s the example of tile-based layout with the content part divided into colored sections. This design uses bright colors to set up an optimistic tone and engage the viewers. The upper tiles present a slider with the best-selling products, in the tiles below there is an embedded video and other content.

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Help Remedies

 

What do we find here? The layout is presented in grid style ( 5 columns). Some of the cells have underlining images that may be animated. Clicking them, you can see the pop-up window with the hidden information revealed. At a first look, it’s minimal layout, but it is nicely spiced-up with animated elements.


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Meet the fresh goodie from the team of skillful designers who know a thing about the new trends on the web. Free WordPress Business Theme from TemplateMonster is a ready-made design that you’re welcome to use for starting up your website.

A good theme is more that just an attractive design. Each element plays its role and complements to the whole idea of the theme. And what’s the goal of the business design? To communicate your ideas effectively. This one will do it in the best possible way. The contrasting color scheme is ok for creating a warm welcome to your visitors. It’s also great for setting the positive tone to the design. Wise arrangement of the content part with the features blocks, jQuery slider in the header and widgetized sidebar is a good idea for content heavy sites. Using this theme you may be sure that all your business ideas will have an impact on the customers.

free template live demo

Free WordPress Business Theme:

WordPress themes are a terrific solution for clients with smaller budgets. They give these clients the ability to make ongoing changes to their site using the #1 CMS in the world. They give you, the developer, the ability to deliver a website that looks great and has a quality user experience at a budget price point. Everybody wins. But what if you could deliver even more value to these clients? You can by doing some simple SEO optimization of the theme you customize and develop for your client. Here are 5 simple steps you can take to optimize any WordPress theme template.

Do Some Keyword Research

Image Source: Gold Key With Keywords by Shutterstock

Once you have the sitemap from the client and the goals have been agreed to, help the client by doing some basic keyword research using the free Google AdWords keyword tool. Ask the client for input in defining their market. Then use the tool to find keywords that are highly relevant and deliver decent amounts of search volume. Next, you’ll want to evaluate whether your client has a realistic chance of gaining high levels of organic search exposure for that keyword. If the competition on the first page for a keyword looks low, you can probably assume that your client has a chance to get to the first page as well. If the competition looks fierce, consider a more “long tail” keyword strategy. If you don’t know what “long tail” means, click here. In short, the long tail is the large number of occurrences far from the “head” or central part of a distribution of probabilities. Keywords with lower search volumes are part of the long tail.
Important tip: when using the Google AdWords keyword tool, make sure you have selected “exact match” for search volume data to get the most accurate view of how many searches a given keyword generates per month.
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Good design is a thoroughly-done one. To contribute to the nice look of your works, try this nice Free Vector Illustration of the week picturing a notebook with furniture sketches on the pages. It can serve as the attractive decorative element of your design, adding the desired visual appeal to its concept. Feel free to download it following the links below, and add the cool look to your works with its help. Don’t forget to check out this series next week for the fresh freebie.

We offer you to download this illustration in two formats (.PNG, .AI) and three resolutions: 1054 x 771, 2197 x 1606, 4394 x 3212. As a vector image, this item keeps its high quality while being printed in different formats. Downloading is affordable and easy. It is possible after the registration at Templates.com. This registration is completely free.

Please note: This free vector illustration is free only for one week (starting from today). You can download the particular free illustration only during one week, the next week it will be changed for another one.
! You can use this free vector illustration only for your personal or educational purposes. Do not use it for commercial purposes, it is forbidden.

You’re welcome to get this freebie.

Become a mature web designer with Templates.com!

Do you like retro designs? You’re mistaken if you consider them being dull and not interesting. They call reminiscences of the gone away century that was rich for great people and events that changed the world.

Let’s go retro today! Old stuff can gain a new look and popularity in a period of time, and it’s always cool when it goes about designs. Vintage web design is an interesting topic, and today I’m going to highlight the cool examples of 5 Best Vintage Style Website Designs. Why 5? Because they are really nice, show the retro aspects of design in the effective way and are worth seeing. Besides, it seems to me that you can get tired of reading more info. What makes all the vintage sites similar (and these are not an exception)? Let’s see their key features in the list below:

  • Textured backgrounds (wooden, ornamental).
  • Old paper textures (mostly in the content part).
  • Vintage typography. Here is a good source to find nice retro types.
  • Old-fashioned images.
  • Décor elements inherent to old newspapers.
  • Faded colors.

If you’re not a fan of retro style, you can easily become the one after viewing these appealing designs. Stunning and easy on the eye, they can turn the viewers in their devotees. Is it really true? Let’s see!

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Mom & Popcorn

 

This eye-candy example is my favorite one from the whole compilation. The multicolored grunge background, the nice burned texture in the content part, a lot of postcards all over the page and, of course, cool images in pin-up style make this design not only a vintage, but a striking one. You’ll certainly like the 1957 Chevrolet in the footer of this nice site.

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All Star Lanes

 

How do you like this design in rock’n’roll style? It is the large typography in a bit faded colors and dark wooden background that create such an association. The designer puts emphasis on the visual presentation of the content, and places a lot of images on the first page. It makes the visitors enjoy the nice pics and learn more about this bowling club. Great vintage concept for such a site!


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