Are you one of those developers, considering that pricing page design is really important? This conviction definitely makes sense as pricing page often becomes the turning point when the customer makes decision whether to pay or abandon your website. So, if you want to get good conversion rates, it’s better to mind pricing page design. Surely, there are some common guides you usually follow to create efficient user-friendly pricing page design.
Let’s refresh the most essential of them in our memory:
- As simple as possible
Remember that the users don’t like to strain reading the obscure wordy text, so make your page clear, understandable and convenient for scanning.
- Evident difference between the options
When you offer several plans, emphasize the difference between them so that the user could quickly grasp the essence and make the choice.
- Be convincing
Use solid, trustworthy words to dispel all customers’ doubts and persuade them to sign up for your service.
- Provide FAQs and Testimonials
This way you will reply all possible questions and show the customer that lots of other people are happy with their purchase.
- Free Trial
This option tells the buyer that you are so confident in blameless quality of your product, that you are not afraid to give a free trial.
- Prominent call-to-action
Suggest the next step, make your call-to-action button easy to notice, large and contrast against the background.
- Currency switch
You know, prices in foreign currency may seem rather confusing to the buyer, so several options of the most popular ones will considerably help hesitant users.
- Limited choice
It’s much more efficient to narrow the number of plans to four or less as vast variety of offers may cause the opposite effect and petrify the customer.
- Creative touch
Don’t go too serious as playful creative elements and visual effects form positive users’ impression and engage them.
- Let them know what happens next
Let your customers think that the process is completely under their control. People feel safe and pay money more willingly when they know exactly what happens after the transaction.
Don’t you think that it is enough theory for now and time to pass to practice has come at last? Here follows a collection of best pricing pages we were able to find on the web. Their fresh modern designs will serve you live examples of awesome approach to the matter. You are welcome to view them all and pick out the most winning tricks and methods for further application in your own projects.
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