WordPress themes are a terrific solution for clients with smaller budgets. They give these clients the ability to make ongoing changes to their site using the #1 CMS in the world. They give you, the developer, the ability to deliver a website that looks great and has a quality user experience at a budget price point. Everybody wins. But what if you could deliver even more value to these clients? You can by doing some simple SEO optimization of the theme you customize and develop for your client. Here are 5 simple steps you can take to optimize any WordPress theme template.
Do Some Keyword Research
Image Source: Gold Key With Keywords by Shutterstock
Once you have the sitemap from the client and the goals have been agreed to, help the client by doing some basic keyword research using the free Google AdWords keyword tool. Ask the client for input in defining their market. Then use the tool to find keywords that are highly relevant and deliver decent amounts of search volume. Next, you’ll want to evaluate whether your client has a realistic chance of gaining high levels of organic search exposure for that keyword. If the competition on the first page for a keyword looks low, you can probably assume that your client has a chance to get to the first page as well. If the competition looks fierce, consider a more “long tail” keyword strategy. If you don’t know what “long tail” means, click here. In short, the long tail is the large number of occurrences far from the “head” or central part of a distribution of probabilities. Keywords with lower search volumes are part of the long tail.
Important tip: when using the Google AdWords keyword tool, make sure you have selected “exact match” for search volume data to get the most accurate view of how many searches a given keyword generates per month.