When you’re just starting out as a blogger, investing in professional web design may be jumping the gun, especially if you’re operating on a budget. As a new blogger, it’s OK to work from a template until you’ve written enough blog posts to establish your voice and create an archive of past posts. On the other hand, if you’re operating a large enterprise and you intend for your blog to showcase your company, it only makes sense to lay out the cash for a professional framework to house your blog content.
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Your Page Logo
Your blog page logo is one of the first elements a visitor to your blog or website sees. As a result, a professionally designed logo is worth the financial investment necessary. An amateurish logo not only does not enhance your blog or your company’s brand, it can actually detract from the impression visitors form of your company. After all, if your company’s website or blog page logo is carelessly executed, what does that say about the quality of your company’s products or services, let alone the blog itself?
The Price of Cheap (or Free) Design
Chances are, your blog faces stiff competition. Unless you’re writing about an extremely obscure subject, it is unlikely that your blog is the only choice available for interested readers. Attempting to pinch pennies by bypassing professional web design can be a costly decision. Poor website design can actually put off visitors before they even have a chance to read your sparkling copy. Poor back end coding can cause your website or blog to load slowly. Garish colors or overly busy elements can be distracting to visitors.
On the other hand, professional web design helps your blog stand out in a crowded field. A professional web designer can make the most of your blog’s available real estate, with optimal placement of text, visual elements and ads to guide visitors to featured content while making your blog memorable. Professional web design also frequently features top quality web copy and makes maintenance and updates simple.