There are a million and one ways in which you can get a logo for your business. You can crowdsource your logo design project and choose from hundreds of options. Or you can hire top-notch designers and spend millions of dollars on your logo design. For most businesses, the golden mean lies between these two extremes. There are several risks and dangers of crowdsourcing the designing of your logo, and spending millions of dollars for a logo may simply not be possible or advisable for you.
As a designer, I know that many designers see logo design as just any other kind of design work. Businesses and organizations feel that they are hiring an expert; so, they seldom take an active role in the process of logo design. Ideally, a logo design should be based on a strong client brief. All crowdsourcing and low-budget logo design can be compared justly with shooting in the dark – if enough care is not taken in logo design, you end up getting a logo that looks superb and has nothing to do with your brand.
I wish to make a case for more personalized and better-thought-out business logos. Businesses and even design companies have the tendency to rush through the logo design process. Let’s see why it is absolutely important to spend a good amount of time and energy for designing the perfect logo.
You are your Logo, Your Logo is EVERYWHERE
Human beings instinctively latch on to images before they start reading text; therefore, the importance of pictures in books or blogs. Your company’s communication in any form – digital or print – will carry the logo. Before reading any text, it is the logo that will notify the reader of who he/she is dealing with.
Image Source: Stock Photo by Shutterstock
Does the image of your logo inspire trust and goodwill? Is it unique and memorable? Is it aesthetically pleasing? Does it convey the personality of your company? These are all important functions that your logo needs to fulfill. Remember: the logo that you create will be on your letterheads, email, products, advertisements, brochures, and internal communication. It is your calling card: it can be your most effective tool, or it could be your biggest weakness.
Most professional web designers have the ability to create powerful and aesthetically pleasing designs. But they miss the personal touch. Your challenge is to strive for a logo that captures the very essence of your business.
You already have a Brand, Your Logo can Complement It