What is successful eCommerce project? This is an instant mix of attractive design, reliable shopping cart platform, smart management, creative advertising and luck. Of course this is not a complete list and it doesn’t mean that you can’t provide your own recipe of flashing success of your store. We should mark that this post will be useful for the rookies who want to start their own online shop and of course for the web designers who knows how to create original designs for eshops.
In general the influence of the color psychology to the online marketing (clients’ behavior) is not that obvious and it can be enlisted to the hidden eCommerce tricks as the part of your major marketing strategy. So, color psychology studies the color as a factor in human behavior.
It is not a secret that every color has its own meaning and smart usage of this knowledge will bring you extra profits for sure. This post is aimed at telling you how to find out how shopping decisions can be controlled by colors that can encourage or discourage your actions simply by causing splashes of positive mood or depressions.
Color meanings
Red
Red is a perfect for gambling or auto-sellers websites because red is associated with energy, speed and risks. This color has very strong energetic impulses (you must have noticed that most “Buy Now” and similar buttons usually either have red text or use red backgrounds). Light red and pink are perfect for sensitive and romantic design so, it would be perfect for beauty stores, flower or teenage girl shops.
Green
Green is an excellent choice if you want to make people spend their money at your store. It is associated with safety and nature and you can use this color to sell medical goods and promote ‘green’ products. Also dull green is traditionally connected with money and finance.
Yellow
Yellow is very entertaining color and you can use it to amuse your visitors. It’s associated with happiness, intellect, and energy. Yellow will help you to promote children’s products and food. This color attracts clients’ attention, so you can highlight the most important elements of your design.
Blue
Blue produces a sedating and pacifying effect and if you want people to trust you use it at your eShop. Blue is mostly associated with cleanliness and liquids, air and sky, water and sea. This is a color of intellect and it is one of the best colors for promoting high-tech products. Sometimes you shouldn’t call people to buy something – at first you have to make them trust you and trust in the quality of your goods. Blue is the best assistant in reaching this complicated mission.
Black
Black was always a color of power and wealth. This is one of the most universal colors because if you want to sell luxury and expensive goods – black is a perfect choice for you. Jewelry, apparel, electronics, and cars – this color surprises with the variety of options for usage. Black stimulates audience to spend money but as opposed to red color which causes strong emotions like risk and excitement, black is calming color for billionaires.
Purple
There is an opinion that purple is an artificial color because it is very rare in the nature. It symbolizes power, luxury and royalty. So if you want to sell something magical, really unusual and extravagant – you should use this color. Don’t forget that purple is a real magnet for women and teenagers.
White
This one has always been a color of innocence and purity. Light white is also associated with perfection. You can use white to mark out the simplicity, coolness and cleanliness. It is a recommended color for high-tech products, jewelry, and chemistry. It attracts people with calmness and positive associations due to its perfection.
This is only a small piece of the color theory simplified to eCommerce usage, but we believe that now you’ll pick color scheme for your store more carefully considering all that have been said before. Of course now you can easily track down all these trends while visiting most of modern online shops.
